Beautiful E-Commerce Websites with Salesforce
Salesforce Commerce Cloud (SFCC) offers best-in-class order and product management. Customers love its seamless integration with CRM, Service- and Marketing Cloud, enabling retailers to provide efficient after-sales service and build intricate customer journeys. Salesforce has truly created a one-stop shop for online retailers, evident in that some of the world’s largest retailers use Salesforce Commerce Cloud. Cotton On, Toys ‘R’ Us and Puma, amongst many more, power their online store with Salesforce Commerce Cloud.
Salesforce allows retailers to get started on their online journey fast through an easy-to-use page builder with pre-built templates. What if retailers want to create unique experiences, you ask? Enter headless commerce! Let’s explain. ‘Headless’ refers to a product that does not include a frontend component. The ‘head’ is the website or mobile app that customers interact with. In other words, headless commerce takes care of all the background work, such as order management, checkout and general content management. Designers and developers have the creative freedom to create the customer’s experience using tools and frameworks of their choice.
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Headless commerce provides Salesforce customers flexibility whilst still harnessing the power of the Salesforce ecosystem. Retailers can keep their order data in one place regardless of how the customer made their purchases. Purchases through the web, mobile app or at point of sale are all handled in one place, making oversight a breeze. Customers are building stunningly fast e-commerce sites using a modern development framework like React.js or Svelte, but you can use anything. This means that you can integrate Salesforce Commerce Cloud anywhere. Gamify your purchase experience with an in-browser game, sell products in the metaverse or create a custom app that allows airline passengers to purchase amenities from their in-flight entertainment system. The sky is the limit! See what we did there…
Ok, now onto the technical bit. We’ll keep it simple, promise. Salesforce provides developers with a Progressive Web App (PWA) kit. This SDK allows developers to get started quickly through built-in tools and utilities. It even includes a bare-bones storefront. Developers use familiar RESTful APIs to interact with Salesforce Commerce Cloud. Need more flexibility? You can now perform server-side modifications using hooks. Hooks enable retailers to modify background processes to suit their needs. Now that is power!
Salesforce Commerce Cloud is the gold standard amongst e-commerce providers. Combine Salesforce Commerce Cloud with Einstein AI, CRM, Service- and Marketing Clouds to give your business an edge over the competition.
Want to know more? Get in touch with Tetrad IT to find out how we can take your online store to the next level with Salesforce.
