Tetrad Announces Acquisition of Marketing Firm Laboratory Live

Tetrad CEO, Vusi Mthethwa, has announced Tetrad’s strategic growth plans along with the acquisition of South African brand strategy and marketing firm, Laboratory Live.

The move marks the first step in Tetrad’s aggressive stance on growth in 2022 and beyond as Tetrad expands its service offering, grows its headcount and enhances its value proposition for the African market.

Poised for Growth

The strategic decision to acquire a marketing firm aligns well with the need to offer a holistic suite of services to customers both in Africa and globally.

Tetrad now offers its customers not only licensing, technical development and consulting but also industry-leading marketing insights which are very powerful when integrated with market-leading marketing automation and e-commerce tools like Salesforce Commerce Cloud, Marketing Cloud and Pardot.

Laboratory Live is a brand strategy firm with specialization in audio-video production. Over the past years, the team has conceptualized and executed various campaigns in the consumer electronics, fintech, technology and cosmetic sectors.

With the acquisition, Tetrad has launched its new marketing & creative arm “The Laboratory by Tetrad” and offers strategic marketing and branding services offered hand-in-hand with Salesforce marketing tools.

Vusi Mthetwa, Tetrad founder and CEO, summarizes the strategic acquisition as follows:

‘Strategic partnerships have always been key when it comes to achieving our exponential growth plans. Marketing is a natural and complementary fit to our current Salesforce business.’